You’ve probably heard that tossing your first name into the subject line of an email boosts open rates, right? Well, AppVault, a recruitment marketing tool, flipped the script—and took their open rates from 13% to a whopping 66%. That’s 5x more clicks! 🚀
So, how’d they pull it off? They realized that using First Name was overplayed and no longer felt personal. Instead, they dug deeper into something that really matters to their customers—something that hits them where it hurts daily. For AppVault, it was the name of an applicant tracking method. 💡
The magic sauce is this: find a specific detail your customers are frustrated by or deal with constantly. Mention it in your subject line, and BAM—you’re cutting through the noise. Works like a charm, especially in niche markets. 😉
You can check out more about this case study here: MarketingSherpa Source.