After signing up, in the previous onboarding experience, Pinterest directed users straight to the site’s most popular content.
Many individuals didn’t sign up because only a small number of topics (including home decor, women’s fashion, and wedding) were consistently among the most popular. Your chances of being activated are slim if you don’t enjoy certain genres.
Pinterest’s revised onboarding process addresses these issues as follows:
1.Join (get reactivation emails) by signing up.
2. Decide what you’re interested in learning about.
3. Have your home feed display personalized material.
It did more than just boost activation rates; it also helped them remember what they learned.
Source: yahoodevelopers.tumblr.com