How this company managed to increase its revenue by 17% with machine learning…

Pixowl, a developer of mobile games, had a 17% rise in earnings.

Now let me show you how.

Using machine learning, they adjusted when push notifications were sent to each individual user.
An algorithm analyses each user’s activity within the app and determines the optimal time to notify them in order to maximise interaction.

The results of this study motivated me to do my own testing in the interest of our community.
Currently in the midst of data collection:).



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