If you’ve been surfing the web since the late ’90s, you probably remember Hotmail, right? 🌐✨ Back when there were only 70 million internet users, a whopping 17 million were all about that Hotmail life—talk about a major flex! 💪 They pulled this off in just a year and a half after launching, which is seriously impressive.
So, what was their secret sauce? They had this genius idea of slapping a catchy slogan on every email sent out: “PS: I love you.” 💌 This little gem was added to all outgoing messages, thanks to one of their investors, and it turned out to be pure gold! It might’ve sounded cheesy, but it led to a surge of 3,000 new sign-ups a day!
In just six months, they hit a million users, and by the time Microsoft swooped in to acquire Hotmail in 1997, they had skyrocketed to 12 million users! Talk about a marketing win! 🎉