When a new customer signs up for a service, they’re lowkey stressing about one thing: “How do I make this thing work for me?”
Andre Capland, the legend running Wistia’s growth squad, clocked this. 🤔
He and his crew discovered that first-time Wistia users who “borrowed” a video were actually watching it all the way through—no skips, no distractions. Capland saw this as a golden opportunity 💡 to drop some mad knowledge by giving users a deep dive into their product and services.
So what did they do? Capland and the gang whipped up a 🔥 video tutorial that gave first-time visitors a tour around the media page, breaking down all the cool features like pros. Then, they flexed it to potential customers, showing them what they could rent if they signed up. 💻
The result? Wistia leveled up by 15% on one of their onboarding metrics after they tweaked the focus of the video to highlight their product and services. More peeps activated their accounts and hit that subscribe button. 📈🎯