Winnie, a parenting app, had a Share button on each post, but not many people actually used it.
They made one change after that, and shares increased by 300%.
How did they act?
- They did away with the Share button on each post.
- In its place, they added a Save button, allowing users to compile their own list of interesting posts.
- The Share button was then added to the group of bookmarked posts.
3 times as many shares!
By the way, would you like a similar button to appear beneath each growth hack so you can bookmark it and then share it with your friends and coworkers?
Source: Winnie’s blog