Experiment with different content formats, post timings, topics, and distribution channels based on reliable KPIs. π This testing will supercharge your content marketing. π§ͺ Real estate sales targets can be tricky to track compared to online store sales, so craft strategies to link content performance with marketing efforts. π‘β‘οΈπ
Track KPIs to see how different content types influence your marketing goals. Publish content with a clear purpose and measurable outcomes. Hereβs how you can break it down:
Awareness Goals:
- Search Engine Visibility: How often does your content appear in search results? π
- New Visitor Attraction: Are new users coming to your site because of your content? π
Engagement Goals:
- Site Visits: Track how many visits come from online searches or social shares. π
- Visitor Duration: Measure how long visitors stay on your site. β³
Conversion Goals:
- User Actions: Monitor sign-ups, video views, and clicks on listings. π§π₯π
Dive into more case studies on content marketing KPIs to fine-tune your strategy. π After a few months of testing, review your content to see whatβs hitting the mark and where you need to step it up. πͺ
A well-organized editorial calendar that tracks content types and funnel stages will be your best friend when analyzing your content marketing effectiveness. ποΈβ¨