Participating in and hosting Twitter chats is a great way to gain exposure and clout in your field. However, a successful conversation cannot be achieved by randomly asking questions and hoping for the best. First, it’s important to do some research and identify a topic that’s of interest to your intended audience; this could be something that’s been in the news a lot recently. The next step is to increase exposure for your upcoming chat by promoting it on other social media platforms and joining related Twitter chats. After all, a conversation cannot take place if its participants are inactive. (Suggestions: post an image announcing the chat and pose free-form questions to participants.)