One unique approach to content marketing is to create a branded app that is both easy to use and useful for your intended demographic. Design a programme to define common terms in a specific field, or make an app centred on a particular holiday. Now imagine that one of your company’s core values is a commitment to security. To get in the spirit of Halloween, you could develop a flashlight app with a spooky theme specifically for kids. (It’s important that the app supports the image you want to portray of your company.)