An extension of the tried-and-true “Follow/Unfollow” tactic, this one involves actively liking some of the user’s content in order to foster a more meaningful connection. Use hashtag searches to find users who fit into your target audience. Like their most recent photos and follow the person who best represents your target audience. It sends a strong signal that you care enough to take the time to learn about them and find out what they care about. In the end, you’ll attract followers who have an interest in your niche market.