Acquisition and name recognition are two areas where events can really shine. Look for a local event (or make one) that your demographic would be interested in attending. Finally, contact the event’s organisers and let them know you want to become a sponsor. Sponsoring an event is a great way to make a personal connection with potential customers in a non-virtual setting. These in-person ties will serve as stepping stones to greater involvement in the target group. Your brand’s name will become synonymous with the success of the event you’re sponsoring. If you put in the time and effort to prepare before spending money to sponsor an event, you will see a return on your investment.