ROI from retargeting programmes is typically 200%. It is raised by 7000% using this approach.
- A tracking Facebook pixel needs to be present on each page of your website.
- Select “Website Traffic” under “Custom Audience” in the Audience Manager under “Create Audience.”
- Website traffic: select “Users of particular web pages.”
Include people by entering the URL of a specific product page.
- Identify and establish a variety of audiences with a focus on specific products.
Ads about a specific product might be targeted to certain audiences.
Source: www.inboundascension.com