The longer the keyword, the easier it is to rank well on Google.
Neil Patel gets over 200K visitors each month from long tail phrases. This is how:
- Log into your Google Analytics -> “Acquisition” -> “Keywords” -> “Organic”.
- One by one take each short keyword phrase (less than 4 words) and type it into Google to see what other long tail phrases (over 4 words) it might suggest.
- Edit your page, utilizing these long tail phrases. Make sure your keyword density is below 3%.
Source: www.quicksprout.com