Evernote’s onboarding framework

Evernote’s onboarding emails:

Day 1. Welcome Email. We will send you 5 tips.

Day 3. Quick Tip #1. Main activation action.

Day 10. Quick Tip #2. Secondary activation action.

Day 17. Promotional Email #1. Go Premium.

Day 19. Quick Tip #3. Cool feature.

Day 27. Quick Tip #4. Another cool feature.

Day 29. Did you know?

Day 31. Promotional Email #2. Go Premium.

Day 33. Milestone Email. You successfully did smth.

Day 36. Quick Tip #5. Awesome feature.

Source: www.getvero.com

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