Sean Ellis, the OG of growth hacking, took a big swing with Qualaroo’s free tier. He thought making the free version super awesome would get tons of users hooked and slap that “Powered by Qualaroo” badge everywhere. 🚀
But guess what? The hype didn’t hit. No extra buzz, and no surge in sign-ups.
So, what did Sean learn? Turns out, the market wasn’t sweating the price tag. Instead, they needed the goods to be seriously lit. He decided to ditch the freebie and went all-in on making the premium version worth every penny.
As Sean put it, “We invested way more into the product, kept hiking up the price, and made it something that totally justified that premium cost.” 🤯 Now, major players like Groupon, Starbucks, Uber, and a ton more are dropping $199 to $2250 a month on Qualaroo.
Moral of the story: Deliver straight-up value, and people will gladly pay for it. 💸💯
Source: https://mixpanel.com/blog/sean-ellis-growth-marketing/