ProdPad was like, “Let’s shake things up!” They had a 30-day free trial, and by Day 9, the data showed an 85% chance that users would sign up. But they weren’t just chilling—they wanted to boost those numbers even more.
Experiment 1: They slashed the trial period to 14 days, keeping everything else the same. Boom! Conversion rate doubled. 💥
Experiment 2: They got even bolder, cutting the trial to 7 days. But here’s the twist: users could extend their trial up to 28 days by completing onboarding tasks.
Results? A mind-blowing 200% increase in conversions and a sweet double-up in the time it took to go from trial to paid.
So, they basically turned trial and error into major win vibes! 🚀
Source: https://www.prodpad.com/blog/our-new-user-onboarding-process-ux/