BliVakker.no tried something super intriguing! They aimed to simplify shopping by adding a “Facebook Login” option to their checkout page. Here’s how it played out:
- Login via email.
- Same as #1, but with Facebook sign-in.
The surprising result? Option #2 generated 3% less revenue. 😱 It seems that 3% of shoppers couldn’t juggle both the Checkout and Facebook logins at once.
This insight is definitely something your audience should keep in mind! 💡✨
(Source: vwo.com)