How to Nail a Customized Twitter + Email Campaign for Maximum Impact 🚀
Want to get on someone’s radar and make your outreach unforgettable? Here’s a step-by-step strategy that combines Twitter and email for a killer one-two punch.
Step 1: Run a Customized Audience Campaign on Twitter 🕵️♂️
- Gather Your Targets:
Build a list of at least 400 Twitter handles you want to target. This can include journalists, influencers, or potential partners relevant to your niche. - Run the Campaign:
Use Twitter Ads to launch a custom audience campaign that targets these specific handles. Keep your ad engaging and relevant to what they care about.
Step 2: Warm Them Up With Casual Email Outreach 🌯
- Draft Your Email:
Once they’ve seen your ad, send a casual and friendly email to start the conversation. Keep it short, sweet, and personalized—something like:
“Hey, do you like Chipotle? Thought you’d enjoy this article about [your topic/product].” - Track Your Emails:
Use tools like Mixmax, Yesware, or Mailtrack to see when your email is opened. Mailtrack is especially great for tracking open rates and timing your follow-ups.
Step 3: Hit Them With a Tweet After the Open
- As soon as Mailtrack shows that your email’s been opened, follow up with a tweet.
- Link to an article, resource, or post that’s relevant to your message or product.
- Keep the tone conversational and friendly, making it feel natural, not pushy.
Step 4: Follow Up With Another Email 📧
- After your tweet, send a second email to build on the initial conversation.
- This could include:
- A brief summary of your product or idea.
- A follow-up question to keep the dialogue going.
- An offer to send over more information.
Step 5: Deliver the Goods 🎁
- When they express interest, send over your press kit or any other materials they need to get the full picture of your product or story.
- Make sure your kit is clean, professional, and packed with everything they need to act on your pitch.
Why This Works:
- Multi-Touch Outreach:
By using Twitter and email together, you create multiple touchpoints, increasing your chances of being noticed. - Personalization:
A casual, friendly email combined with a tweet feels authentic and approachable, not salesy. - Real-Time Tracking:
Email tracking tools let you time your follow-ups perfectly, ensuring you’re top of mind. - Value-Driven:
Linking to helpful content or resources makes your outreach about them, not just about you.
Takeaway:
This strategy isn’t just about sending emails or tweets—it’s about building genuine connections and staying on someone’s radar in a smart, engaging way. Follow these steps, and you’ll turn cold outreach into warm leads that can’t wait to hear what you have to say. 🚀
Source: www.poweredbysearch.com