.Optimize Your LinkedIn profile

Prospects who find you on LinkedIn should be impressed by your profile, therefore it’s important to demonstrate your expertise with the site in order to win them over. Make sure the following information is included in your profile at all times:

 

  • A high-quality, recent headshot that conveys professionalism.

 

  • A short (one or two paragraphs) overview of the services you and your firm offer and how they benefit clients.

 

  • Your prior roles will play less of a role. Selling yourself to recruiters isn’t your main priority; selling your goods to potential customers is.
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