So, Neil Patel decided to test the waters by offering a free eBook and a 30-day course for an email address, and guess what? That move boosted his conversions by 6%! 📈
But it didn’t stop there! By putting a dollar value on that same free info, he cranked up his email opt-in rate by a whopping 22%! Like, when he promoted a free course as “valued at $300,” people were way more into it. 💸
Source: Quicksprout.com