With proactive chat, visitors are prompted with a question in the chat box, like, “Welcome back! Are you interested in …?”. Having an effective proactive chat prompt is key. We A/B tested dozens.
The second big way is how we prompt for email: “In case we get disconnected, can I have your email address? Mine is …”.
Results: leads from live chat contribute to ~25% of our new monthly revenue each month, making it our #2 sales channel in terms of revenue.
Source: www.bizible.com