Imagine you have a product or service and you want to increase sales as quickly as you can without spending any money.
The “ugly brother effect,” which Dan Ariely described, is an intriguing technique that can increase your sales by 15%.
How does it function?
It’s as easy as offering a little “uglier” (less desirable, less attractive, and priced similarly) version of your primary good or service.
Numerous tests were conducted on it by Bart Schutz of Online Dialogue, and they consistently found that the growth effect averaged 15%.
Bonus trick
Fedora experimented with many tools to increase their opt-in rate.
The opt-in rate of one of them increased by 70%!
Welcome Mat is the name of this utility from Sumo.
I examined it. Very simple to install; it just took me five minutes.
Source: Growthhackers.com