1. Post 8–10 Tweets Per Day for Maximum Engagement
Lippus found that the ideal posting frequency is higher than most expect. Accounts that posted 8 to 10 tweets per day consistently achieved the highest engagement levels. This includes a mix of original tweets, replies, retweets, and scheduled content. Being active throughout the day keeps your profile visible and signals relevance to the Twitter algorithm.
Takeaway: Tweeting more often—up to 10 times daily—can significantly boost engagement without overwhelming your audience.
2. Include 4 Mentions to Increase Engagement by Over 335%
Tweets with exactly 4 mentions saw a massive 335.7% increase in engagement compared to those with no mentions. Tagging others—whether they’re influencers, partners, customers, or teammates—widens your reach, encourages interaction, and strengthens network ties.
Takeaway: Mention 3–4 relevant users in your tweets to tap into additional audiences and boost visibility.
3. Repost the Same Tweet Up to 7 Times Without Penalty
Surprisingly, engagement remains strong through the first 7 reposts of the same tweet. It only starts to drop off on the eighth repost. Given the fleeting nature of Twitter’s timeline, many followers won’t see a tweet the first time you post it—so strategic repetition works.
Takeaway: Reshare valuable content multiple times. Space out reposts to maintain high performance and reach new viewers.
4. Use These Power Words for Better Engagement
Certain words showed up much more often in the top 5% of high-performing tweets than in average ones. These include:
“Thanks,” “Our,” “Check,” “In,” “Don’t,” and “Top.”
These words imply gratitude, belonging, action, and authority—all of which resonate well with audiences.
Takeaway: Use language that’s engaging and action-driven. Sprinkle in these proven words to subtly lift performance.