If you’re looking to increase the click-through rate (CTR) of your ads, incorporating images of people might just be the key. A comprehensive study conducted by AdBasis analyzed nearly half a billion ad impressions, uncovering a compelling insight: ads featuring images of people, on average, achieve a 12% higher CTR compared to ads without them.
Why does this happen? Humans are naturally drawn to faces and personal connections. Images of people evoke emotions, establish relatability, and capture attention more effectively than generic visuals. Whether it’s a smiling face, a candid moment, or an image conveying a relatable scenario, these human-centric visuals have a unique ability to engage audiences and encourage interaction.
By leveraging this psychological effect, marketers can not only improve engagement but also drive better performance from their advertising campaigns.