Netflix flexes its 81 million-strong user base to fuel some wild data-driven marketing moves. And here’s what they cooked up:
- For the latest season of a show, they tested a bunch of promo images. The winner? A pic with two characters looking totally shocked. 😲
- Turns out, images of villains snag more attention than hero shots. 👹 > 🦸♂️
- And they cracked the code that user interest tanks hard if there are more than three people in any photo. Three’s company; four’s a crowd! 🙅♂️
Netflix knows how to keep things snappy and visually tight! 📸💥
Source: www.socialmediatoday.com