Here’s the lowdown on what makes content go viral according to some killer psychology studies:
- High Excitement + Positive Vibes: Pump up the positive emotions to the max—think “in love,” “passionate,” “enthusiastic,” and so on.
- High Excitement + Surprise: Mix intense positive feelings with a good dose of shock or surprise.
- High Excitement + Negative Vibes + Surprise: Combine high-arousal negative feelings (like fear or panic) with positive submission feelings and sprinkle in some surprise.
- Desire + Submission + Surprise: Blend high desire and submission emotions with a shock factor.
- Low Excitement + Negative Vibes + Surprise: Pair low-arousal negative feelings (like boredom or embarrassment) with positive vibes and a dash of surprise.
- Low Excitement + Negative Vibes + Surprise: Combine low-arousal negative emotions with an element of shock.
- Low Excitement + Positive Vibes + Surprise: Mix relaxed, content feelings with a surprise twist.
These emotional combos are the secret sauce for creating content that grabs attention and spreads like wildfire. 🚀
Source: hbr.org