People kept seeing charges from “37signals, LLC” on their credit cards and were like, “Uh, what is this?” 🤔 Can’t remember buying anything, so they’d call their credit card company to cancel the charge.
So, 37signals was losing money, and their bank wasn’t too happy about it either. Not a great look. 😬
But they pulled a simple little trick that cut chargebacks by 30%! 🎯
Here’s the move:
Billing rules say your company name on statements should be 3, 7, or 12 characters long, and the product description needs to be 4, 8, or 13 characters.
So, they switched it up from “37signals, LLC” to:
“37signals-charge.com 800.xxx.xxxx IL”
Now, if someone’s confused about the charge, they hit up 37signals-charge.com and land on a page that breaks it all down—the charge, the products, and what to do if you’re still scratching your head. 🧠 Plus, there’s a link to their payment support form if you need extra help.
Result? Chargebacks dropped by a cool 30%! 💥
Sometimes, it’s all about making things crystal clear. 💎
Source: signalvnoise.com