TOP 5 insights after analyzing 1.6 billion Facebook ad impressions

They looked at 1.6 billion times that Facebook ads were seen.
Then, we put together this list of tips on how to get the most out of your Facebook ads:

1. Narrow down the people you want to reach to no more than 30k.

2. Leave out anyone
+who has already clicked on one of your ads
+ whose email address you already have.

3. Use a bigger Lifetime budget than you had planned to get your ads on Facebook faster than you had planned.
Once you’ve seen the results and adjusted your efforts based on the first feedback, change the Lifetime budget back to what you had planned.

4. Automated buying is the best way to find out what the best bid-per-click is.
You can find out what the average is after about 30 hits.
Switch to custom bids for your ad buying.

5. Ask the people on your team to like your ads when they see them in their News Feed.
It helps your ads reach more people in a natural way.

Source: adespresso.com

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