Ever feel like you’re leaving money on the table, but can’t even find the table? 🤔
That was Annmarie Gianni Skin Care – they sell consumable skincare products. But then they figured out a slick way to rake in more cash by predicting when their customers would run out of product and need a refill.
Here’s the game plan they used:
People gotta restock their skincare stash every so often, right? And they could either buy from Annmarie Gianni or hit up a competitor. So, they looked at past orders to predict when customers would run out.
Then, right on that date, they hit them with an automatic email, suggesting they buy the same stuff again. Simple, but genius!
And the results?
- Average open rate: 56% 👀
- Click rate: 14% 🔥
And it added up to a cool $1.8 million in sales! 🤑
P.S. This move works for any product people buy on repeat. So, if you’ve got a consumable, take notes! 📋💰
Source: conversio.com