The data science team at Curalate went on a mission to decode what makes images on Pinterest go viral. They analyzed over 500,000 pictures and uncovered some fascinating insights into what grabs attention and drives repins. If you’re looking to level up your Pinterest game, here are 9 proven secrets to get more repins. 📈🔥
1. Multiple Colors = More Love
Images with more than one dominant color generate 3.25x more repins than those with just a single standout shade. 🎨 Diversity in color appeals to the eye and boosts engagement.
2. Medium Light is Just Right
Lighting matters. Images with a medium amount of light receive 20x more repins than dark ones and 8x more than overly bright ones. Aim for balanced lighting that’s easy on the eyes. 💡
3. Perfect Color Saturation
Forget extremes. Photos with balanced color saturation (not overly vibrant or dull) snag 4x more repins than fully saturated ones and 10x more than black-and-white images. 🌈
4. Warm Tones for the Win
Reds, oranges, and browns dominate Pinterest. These warm tones double repins compared to cooler hues like blue. 🔴🟠 Stick to colors that evoke warmth and energy.
5. Less Background, More Focus
Minimalism works. Images with less than 30% background space perform the best. Too much empty space dilutes the impact. 🖼️
6. Avoid Background Overload
If an image has over 40% background, expect repins to drop by 2-4x. Keep your visuals action-packed and avoid unnecessary white space. ❌
7. No Faces? No Problem
Interestingly, brand images without faces outperform those with them by 23%. This insight is gold for marketers crafting product-centric content. 😎
8. Vertical is Vital
Pinterest favors vertical images. Photos with a 2:3 to 4:5 aspect ratio get 60% more repins than taller ones. Optimize your dimensions for better visibility. ⬆️
9. Smooth Texture = Smoother Results
Textures matter more than you think. Photos with smooth textures rack up 17x more repins than rough-textured ones. Aim for sleek, clean visuals. 🧼
How to Use These Insights:
- Mix and match warm colors.
- Keep the lighting balanced and the background minimal.
- Use vertical formats optimized for Pinterest.
- Focus on textures and avoid faces when showcasing products.
These cheat codes aren’t just about Pinterest—they’re a blueprint for crafting irresistible visuals across all social media platforms. Apply these tips, and watch those repins—and your brand’s visibility—skyrocket. 🚀
Source :www.curalate.com