Markus Lippus conducted an in-depth analysis of 23,858 tweets from 145 marketing technology and software Twitter accounts, uncovering actionable strategies to maximize tweet engagement. If you’re looking to level up your Twitter game, these insights are gold.
1. The Sweet Spot: 8–10 Tweets Per Day
Want to hit the engagement jackpot? Consistency is key. Lippus found that posting 8–10 tweets per day generates the highest engagement. This frequency keeps your audience engaged without overwhelming them, striking the perfect balance between visibility and quality content.
Actionable Tip: Plan a content calendar to ensure a steady stream of tweets throughout the day. Use scheduling tools like Hootsuite or Buffer to maintain consistency.
2. Use Mentions Strategically: 4 Mentions = 335.7% Higher Engagement
Tweets with 4 mentions saw an average engagement increase of 335.7% compared to tweets with no mentions. Tagging relevant accounts not only boosts visibility but also encourages interaction, as the mentioned users are likely to engage with your content or share it with their audience.
Actionable Tip: In every tweet, tag influencers, collaborators, or brands relevant to the content. For example:
“Here’s how @MarketingProfs and @HubSpot are redefining content strategies in 2025. Let us know your thoughts!”
3. Reposting Works—Up to 7 Times
Contrary to popular belief, reposting the same tweet multiple times isn’t a bad thing. Engagement remains consistent for up to 7 reposts, only starting to decline on the 8th repost. This is especially useful in ensuring your key messages reach a broader audience, as not all followers are online at the same time.
Actionable Tip: Repost your high-value tweets at different times of the day or week to reach different audience segments. However, tweak the wording slightly to keep it fresh and avoid appearing repetitive.
4. Power Words for Top Engagement
Lippus identified specific words that frequently appeared in the top 5% most engaging tweets but were less common in lower-performing tweets. These words include:
- Thanks
- Our
- Check
- In
- Don’t
- Top
These words are likely engaging because they convey gratitude, provide direction, or highlight exclusivity and urgency.
Actionable Tip: Use these words in your tweets to encourage action and build a connection. For example:
“Thanks for joining us! Don’t miss our top tips on boosting engagement—check them out here: [link]”
Key Takeaways
- Post Frequency: Aim for 8–10 tweets per day to stay active and visible.
- Engage Others: Use mentions strategically to tap into larger networks and foster engagement.
- Repost Smartly: Don’t hesitate to repost your best content up to 7 times, but make subtle changes to keep it fresh.
- Leverage Power Words: Incorporate engaging words like “Thanks” and “Top” to boost tweet performance.
By implementing these proven strategies, you can significantly increase your Twitter engagement, grow your audience, and make your content stand out in a crowded space. Start testing these insights today to see the difference! 🚀