Don’t be afraid to put up your product, or pay to have it put up, in directories that feature other products in the same niche. You should look into aggregators like AlternativeTo and submit your product to be included in their database. Your product will then be visible to potential buyers who conduct online searches for products similar to yours on those sites. In addition to bringing in targeted visitors, this strategy may also result in inbound links that strengthen your site’s search engine optimization.
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