Invino was about to yeet their list of 78k subs who hadn’t even peeked at an email. Instead of trashing it, they turned those cold subs into a cool $3,386 in sales. Wanna know how they flipped the script? Let’s get into it.
First off, did you know that birthday emails slap way harder than regular promo ones? Check these stats:
- Sales from birthday emails = 481% higher than ad emails.
- Cash per birthday email = 342% more than promo emails.
- Unique clicks = 179% more on birthday vibes vs. promo blasts.
But here’s the kicker—Invino didn’t have their inactive users’ b-day info. So what did they do? They hit up everyone with a cheeky “Happy [belated] Birthday!” email. Sure, maybe 1 in 12 would actually have their birthday that month, but still, the bold move paid off.
The results? 470+ warm replies and a sweet $3,386 in sales from peeps who had never opened a single email before.
Oh, and if you’re trying to grow that list and score more sales, there’s a dope tool I always recommend. You gotta check it out!
Source: www.growhack.com