Every entrepreneur faces the same burning question: “What should I build next?” 🙃 Whether it’s the next product, book, event, or course, the buzz to create something new never seems to quiet down.
That was exactly the dilemma Jeff Goins found himself in after his course launch brought in a solid $25K. Naturally, he started brainstorming what to create next, but a wise friend stopped him in his tracks:
“Why change it up when it’s already selling? Just keep pushing what you’ve got and level up your sales pitch!” 🤷♂️
Jeff Took the Advice—Here’s What Happened:
Instead of pivoting to something new, Jeff decided to refine what was already working. He:
- Made a few strategic tweaks.
- Bumped up the price.
- Re-launched the same course the next month.
Result? Another launch, another success—this time, bringing in $35K. 💥
But It Didn’t Stop There:
- A few months later, Jeff leaned into customer feedback and further polished his course and sales strategy.
- The next launch hit $48K. 🔥
- Then $60K. 🚀
Fast forward a bit more: $98K. 🤯
But here’s where it gets wild. Jeff stuck to the formula, relentlessly improving, refining, and relaunching. Over time, that same course snowballed into a massive success, raking in a staggering $2.5 million. That’s 100x the revenue of his first launch! 😳
What’s the Takeaway?
Sometimes, the key to explosive growth isn’t about jumping to the next shiny idea. It’s about:
- Doubling Down on What Works:
If something is already selling, focus on optimizing it rather than starting from scratch. - Listening to Your Customers:
Use feedback to improve your product and messaging. Each tweak can bring exponential returns. - Scaling Strategically:
Higher pricing, smarter marketing, and better positioning can unlock massive revenue gains—even with the same product.
The Big Lesson:
You don’t always need to reinvent the wheel. The real magic lies in refinement, not reinvention. Keep leveling up what’s already working, and you just might see your revenue soar to places you never imagined. 💯
Source: videofruit.com