There are more than 2 million apps available in the most popular app stores, so it’s important that yours stands out. Your app’s organic install count can be boosted by optimising its keyword set and using relevant keywords in its title. Promoting a higher position in the app store’s search results is the primary objective. (Hint: According to ASO best practises, it’s best to include a brief description of your app in the title rather than just the app’s name.)
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