- Make it about them, not about you
- Keep to 4 sentences max
- Use language that’s conversational
- The smaller the ask, the easier to answer
- Make use of the outbound email automation tools available to optimize your process
- After 24 hours your email is all but dead
- The more personalized, the better
- Make it mobile friendly
- Follow up, and follow up your follow ups
Source: Attach.io