What causes conversions to decrease by 36% and increase by 96% has been discovered using 2M analysis.

Unbounce’s A/B Testing Insights on Exit-Intent Popups 🚀

Unbounce analyzed over 2.3 million views of exit-intent popups and discovered two crucial findings:

1. Popup Size Matters:
   • Test:
     • A: Popup size 900×700 pixels
     • B: Popup size 800×500 pixels
   • Outcome:
     • The 900x700px popup led to a 36% decrease in conversions. It was too large for some browsers, affecting impressions and viewability.
2. One-Stage vs. Two-Stage Popups:
   • Test:
     • A: One-stage popup (input email directly)
     • B: Two-stage popup (click “get…” to go to an opt-in landing page)
   • Outcome:
     • Conversions soared by 96% with the two-stage popup!

Takeaway: Size and complexity can significantly impact your popup performance. Adjusting size and using a two-stage approach can boost conversions. 🎯

Source: Unbounce