A community member named Vivek Khandelwal pointed out a huge problem to me.
Are you familiar with the warnings that read “This website wants to send you notifications: Block / Allow?”
In other words, they encourage you to “Subscribe to our push notifications.”
I didn’t realise their strength until now. Incredible statistics:
1. 9 times as many customers have retrieved items from abandoned carts since Jumia began sending out push notifications. Crazy!
Push notification open rates increased from 10% to 31%.
Third, getting people to click “Allow us to send you notifications” is up to 30 times easier than getting them to “input your email.”
Budget-friendly resource
Even more impressive was the discovery that community member Fillipe Cordeiro made: a free service for Push Notifications called OneSignal.com.
My… God… 🙂
Source: https://www.izooto.com/