A community member, Vivek Khandelwal, brought an incredibly valuable insight to my attention—one that I hadn’t fully appreciated before. It revolves around something we’ve all encountered online: those seemingly simple notifications that say, “This website wants to send you notifications: Block / Allow.”
At first glance, they might seem trivial, even annoying. But as it turns out, these notifications, commonly used to encourage visitors to subscribe to push notifications, are a hidden goldmine for engagement and conversions. Let’s dive into the incredible statistics that highlight their potential.
The Power of Push Notifications
Here are some game-changing numbers that showcase why push notifications should be on every marketer’s radar:
- Abandoned Cart Recovery:
Jumia, a leading e-commerce platform, saw an astonishing 9x increase in customer recovery from abandoned carts simply by sending push notifications. This demonstrates how powerful timely and targeted notifications can be in converting indecisive shoppers into paying customers. - Open Rates:
Push notification open rates skyrocketed from 10% to 31%, far exceeding the average performance of email marketing campaigns. With such a high engagement rate, push notifications can become a core channel for driving customer actions. - Ease of Opt-In:
Here’s where it gets even more impressive: Getting users to click “Allow” for push notifications is up to 30 times easier than convincing them to input their email address. This removes a significant barrier to entry, allowing businesses to grow their audience effortlessly.
Affordable and Accessible
Push notifications aren’t just powerful—they’re also incredibly budget-friendly. Community member Fillipe Cordeiro shared a fantastic resource: OneSignal.com, a free service for managing push notifications. With tools like this, even businesses with limited budgets can tap into the potential of this engagement strategy.
The Takeaway
Push notifications are a game-changing tool for businesses of all sizes. Whether you’re looking to recover abandoned carts, boost engagement rates, or streamline customer acquisition, push notifications offer a high-impact, low-cost solution. The combination of ease of opt-in, exceptional open rates, and accessibility makes them an indispensable part of any marketing strategy.
So, what are you waiting for? Start experimenting with push notifications today and see the difference they can make for your business.
Source: iZooto