Beginning entrepreneurs should spare no expense in establishing their company. Because of this, many entrepreneurs make the mistake of thinking that their company’s website is done once the initial version is live. However, you can’t afford to ignore your website in this fashion if your company relies primarily on sales from online customers. It’s crucial that you invest in customer research to better understand your website visitors and the factors that ultimately determine whether they convert.
Fortunately, there are several low-cost resources available that can help you easily run A/B tests on your website.