Testing for existence. Revenue increased by 25%

Take parts of your website away and monitor the impact on your conversion rate.

 

Our research showed that removing a sliding promotion header led to a 25% boost in income per visitor. Revenue increased by 19% when we removed the left navigation bar from a portion of the page.

 

When EA took the promotional banner off of their SimCity microsite, the purchase rate increased by 43%. Impact removed their sidebar and saw a 71% increase in conversion rates.

 

Source: conversionxl.com

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