Exposing Fields

Instead of creating additional pages, consider whether exposing fields directly on the current page might be a more effective solution. This approach can streamline landing pages and make the process feel simpler for users, reassuring them that they are close to completing the action. For example, if your goal is to get people to sign up for something via email, displaying the email input field prominently next to the Call-to-Action (CTA) button can be much more effective than hiding it within another section or behind a click. This not only saves time but also reduces friction by eliminating unnecessary steps, making the process more intuitive and user-friendly. It gives users a sense of immediacy and transparency, which can increase conversion rates and enhance the overall user experience.