Before 2021, social media was all about quality over quantity. Brands were churning out posts like crazy—sometimes even multiple times a day—just to stay fresh in their audience’s minds. But now that almost every brand is vibing on social, consumers are getting hit hard with a flood of brand messages. 😵💬
In 2022, the motto is less is more! If you want your brand to pop, it’s better to drop thoughtful, useful posts rather than flooding feeds. Aim to update at least once a day, but remember: HubSpot found that once you go over twice a day, engagement can dip. 📉
Finding that sweet spot for posting frequency will depend on your audience’s vibes—think about their demographics, age, and how they roll online. The goal? Keep it chill and don’t overwhelm your readers. You want them hooked, not yawning! 📲