Mix Up Your Social Messages

You might be surprised to learn that social messages with more than just headlines typically receive more clickthroughs than those with only headlines.

This is exactly what we discovered when we began analysing data internally at CoSchedule. Clicks on social media posts that include a quote or a tidbit of information from one of our articles are consistently higher than those on posts that simply use the headline. This discrepancy reached as high as 31.8% at times.

So, I started wondering: besides using catchy headlines, where else in your blog posts can you find content inspiration for your social media marketing strategy?

Inquire about: They need not even be exploratory. When we posed the question, “Does your #SEO #ContentStrategy focus on buying intent?” conversions skyrocketed. Attract buyers instead of casual browsers. Our followers have a healthy dose of FOMO (fear of missing out) and won’t want to say “No” to that question, leading them to click through to find out the answer.

Surprising your audience: Is there a surprising idea or insight that your readers may not have considered before that you present? The message, “#Design isn’t making things pretty,” was another one of our hits. To design meaningful experiences, you need theory and psychology.

Throw in a witty saying: Including a quote from a well-known person in your content can send a powerful social message. Peter Drucker once said, “What gets measured gets managed.” We’ve tried this method many times, and it’s always effective. Here’s the procedure.

Let’s just say that piece of advice: To intentionally confuse your followers—is completely ridiculous. However, we have tested a few non-traditional social messages that have proven to be quite successful, such as the following: “What if you put the conclusion at the beginning of your post?” #blogging” It’s a rhetorical inquiry designed to get you to wonder what the heck would happen if I followed that link.

Make fun of your subject matter: I think the post we wrote about collaborating with designers is one of our best. Everyone involved had a good time with it, and the response from the crowd was fantastic. Here’s a popular tweet that helped spread the word about that article: As the title suggests, “What NOT To Say To A Designer…” A hashtag for “#ohnoyoudidn’t #blogdesign #graphicdesign”

Of course, you can also get ideas from the images you’ve included in your post, transform your subheadings into social messages, and study your content’s meta description. The five strategies I just detailed, however, have provided the meat and potatoes for some of the most effective social messages we’ve ever planned.

Source: https://www.convinceandconvert.com/social-media/social-media-growth-hacks/

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