Larry Kim amplified his viral post via PPC and achieved 10 million views + 10,000 press pick-ups!

Larry Kim’s Secret to Going Viral: A Step-by-Step Playbook

Larry Kim created an image comparing Facebook Ads and Google Display Ads, and it quickly became a viral sensation. This single piece of content was seen by over 10 million people and featured in 10,000 news outlets.

But what’s the secret sauce behind such massive reach? Larry openly shared his super-simple recipe for going viral, and it’s something anyone can replicate with the right approach.

Larry Kim’s 3-Step Formula for Viral Content Success

1. Play the Numbers Game
   Larry knows that not every piece of content will hit the jackpot. In fact, he estimates that only 1 out of every 50 posts truly takes off. To increase his chances, he consistently creates and publishes 50 new pieces of material every three months.

   The lesson? Volume matters. By producing a steady stream of content, you’re giving yourself more opportunities to create something that resonates with a wide audience.

2. Track the Initial Response
   After publishing his content, Larry keeps a close eye on how each piece performs. He looks for natural engagement—likes, shares, comments, and organic reach—to identify the one post that starts to gain momentum.

   It’s all about spotting the spark before fanning the flames. This careful monitoring ensures he focuses his efforts on content with proven potential.

3. Boost the Viral Effect with Paid Ads
   Once Larry identifies a winning piece of content, he doesn’t leave its success to chance. He amplifies its reach by using highly targeted paid ads, such as Facebook Ads and Google AdWords. By investing strategically in Pay-Per-Click (PPC) campaigns, he supercharges the viral effect, ensuring the content reaches its full potential.

   This step is crucial. While organic reach is great, a small budget for paid promotion can turn a popular post into a viral phenomenon. The key is to target the right audience for maximum impact.

Why This Works

Larry’s approach combines volume, data-driven insights, and strategic investment. It’s not about luck; it’s about creating opportunities, identifying what works, and scaling it up intelligently.

So, if you want to make your content go viral, follow Larry Kim’s lead:

• Create consistently.
• Analyze engagement closely.
• Amplify your winners with targeted ads.

The result? Your content might just be the next big thing.