How to boost your ad’s CTR by 2 times? Follow the results of this psychological experiment…

Multiple experiments were conducted by the team from Ohio State University to show how people respond to advertisements they know have used behavioural targeting.

Participants who were informed that the ad was customised for them based on their web history rated themselves as more sophisticated than those who were not given this information.

The participants were fooled into thinking that the ads they were exposed to in the study were based on their actual behaviour, but this was not the case.

In a related study conducted by Adlicent, it was discovered that consumers are nearly twice as likely to click on a personalised ad for a previously unknown product.


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