Ever wondered how people react when they know ads are stalking their web history? 🕵️♂️📱 A team from Ohio State University ran some mind-bending experiments to find out! 🤯 Turns out, when folks knew ads were tailored just for them, they felt super sophisticated—like they were in on a secret. 😎✨
Here’s the twist: The ads weren’t actually based on their real behavior; it was all an illusion. 🌀🎭
In another study by Adlicent, the scoop was even juicier: people were nearly twice as likely to click on a personalized ad for a product they’d never heard of before. 💥🛒
Source: Skyword’s deep dive into the psychology of behavioral targeting