Nat Eliason had a killer idea to pre-sell a video course to his email squad. The mastermind group was priced at $50 a month, and the pre-order for the course? A steep $500. But guess what? Crickets. 🦗 Nobody was biting.
After diving into subscriber feedback, Nat realized two things: the mastermind group wasn’t hitting the mark and that price tag was way too high. So, he did something super brave—he hit everyone up with an apology email and slashed the pre-order price to $250. That’s a sweet 50% off! 💸
And boom! After that email dropped, he pre-sold $10,000 worth of the course before he’d even filmed a single lesson! 💥 That gave him the solid proof that people were actually down to pay for it.
Why am I sharing this? Because a lot of folks, myself included, think that if you mess up on pricing or anything else, there’s no way to earn back that trust with your audience. But Nat showed us all that it’s totally possible. If he can turn it around, so can you! 🚀
Source: www.nateliason.com