So, check this out: when we were sending out emails every couple of weeks with a fresh blog article, our open rates were chilling at around 15%. But once we switched gears and started dropping emails every week? Boom! We shot up to about 50%! 🚀
Consistency is key, fam. By making a habit of showing up in your readers’ lives, you keep them engaged and excited to check out your stuff. If you’re hitting them up randomly, your emails might just be another annoying surprise lost in the inbox chaos.
Source: Unbounce.com