InfusionSoft achieved a remarkable 40.6% increase in demo signups, showcasing how small yet strategic changes can deliver significant results.
How did they accomplish this impressive feat? The solution was both simple and highly effective:
They made a single, pivotal adjustment to their landing page design—removing the menu bar.
By eliminating the menu bar, they removed unnecessary distractions, ensuring that the page’s primary focus was centered entirely on their main Call-to-Action (CTA): signing up for a demo. With no competing links or navigation options to divert attention, users were naturally guided toward completing the intended action. This streamlined design minimized cognitive overload and prevented visitors from straying to other parts of the website.
The result was a smooth, distraction-free user experience that kept visitors on track, ultimately boosting conversions. By simplifying the user journey, InfusionSoft ensured that potential leads remained focused on the single, clear objective presented to them—registering for a demo.
This case study highlights the significant impact of reducing friction in the user experience. It demonstrates the power of simplicity in design—narrowing down user choices and focusing on one clear goal can lead to substantial improvements in conversion rates. For businesses aiming to optimize their websites or landing pages, this example serves as a reminder that sometimes, less truly is more.
(Source: www.behave.org)