Recent research by Neil Patel compared 120,000 Google Ads to local search engine optimization.
He discovered a way for a small business to compete with the big boys of the industry.
Google AdWords is a waste of money because it only brings in 19% of potential customers.
Follow these steps to boost your Local SEO and attract 81% more customers:
Create a Google My Business page for your company. (https://www.google.com/business)
Use Schema.org data markup ( https://schema.org/LocalBusiness ) to input all your contacts in the header/footer of your website and on your “About”/“Location” pages:
<div itemscope itemtype=”http://schema.org/LocalBusiness“>
<p itemprop=”name”>COMPANY NAME</p>
<p itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress“>
<p itemprop=”streetAddress”>ADDRESS LINE 1</p>
<p itemprop=”telephone”>PHONE NUMBER</p>
<meta itemprop=”latitude” content=”LATITUDE” />
<meta itemprop=”longitude” content=”LONGITUDE” />
Establish a presence on social media platforms like Facebook, Yahoo, Foursquare, and specialised networks serving your sector.
Get praised by your clients to the tune of 5 stars.