How a local business can outrank large national corporations (120K analysis) with $0 marketing budget

Recent research by Neil Patel compared 120,000 Google Ads to local search engine optimization.

He discovered a way for a small business to compete with the big boys of the industry.

Google AdWords is a waste of money because it only brings in 19% of potential customers.

Follow these steps to boost your Local SEO and attract 81% more customers:
Step #1:

Create a Google My Business page for your company. (

Step #2:

Use data markup ( ) to input all your contacts in the header/footer of your website and on your “About”/“Location” pages:


<div itemscope itemtype=”“>

<p itemprop=”name”>COMPANY NAME</p>

<p itemprop=”address” itemscope itemtype=”“>

<p itemprop=”streetAddress”>ADDRESS LINE 1</p>

<p itemprop=”addressLocality”>CITY</p>,

<p itemprop=”addressRegion”>REGION</p>

<p itemprop=”postalCode”>POSTCODE/ZIP</p.

<p itemprop=”telephone”>PHONE NUMBER</p>

<meta itemprop=”latitude” content=”LATITUDE” />

<meta itemprop=”longitude” content=”LONGITUDE” />



Step #3:
Establish a presence on social media platforms like Facebook, Yahoo, Foursquare, and specialised networks serving your sector.

Step #4:
Get praised by your clients to the tune of 5 stars.


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