If you’re struggling to get people to sign up on your website, you’re not alone.
Most visitors land on your page, glance around for a few seconds… and bounce.
Why?
Because asking someone to create an account upfront is a big ask—especially when they don’t yet see the value of doing so.
But what if you could reverse that approach?
💡 The Experiment:
Instead of pushing people to “Sign up now,”
a clever team decided to test a different strategy:
They asked visitors to complete a very simple task first—something light, fun, and interactive.
In this case, the question was:
🖍️ “What is your favorite color?”
That’s it. No forms. No commitments. No email fields.
Just a single click.
🎯 The Psychology Behind It:
This works for a few powerful reasons:
- Micro-engagement lowers resistance.
A small, harmless question feels easy and safe. It invites interaction rather than demanding it. - It creates momentum.
Once someone clicks, they’re invested. They’ve started a journey—so they’re more likely to continue. - It demonstrates value.
The system uses that first click to trigger something—maybe a personalized experience, or a preview of what’s to come. The user sees value before being asked to commit.
📈 The Results?
A +232% increase in account signups.
That’s more than double the conversions—just by reordering the ask and leading with something simple.
No extra traffic. No change in product.
Just a better user flow.
🧠 Takeaway for You:
If your site pushes people to “Sign Up” before showing value, consider flipping the script.
Try this instead:
- Start with a fun or helpful micro-task
(e.g., “Choose your goal,” “What’s your biggest challenge?”, “Pick your favorite style,” “What’s your budget?”) - Then use that input to show personalized content or a relevant preview
- After that, ask for the signup
🚀 Pro Tip:
These tools make it easy to test micro-engagement:
- Typeform or Tally for interactive questions
- Outgrow for simple quizzes and assessments
- Custom JavaScript for inline personalization
Final Thought:
Don’t just ask for the signup.
Earn it—by making the user feel engaged, understood, and curious about what’s next.
Sometimes, all it takes is a question as simple as:
“What’s your favorite color?”
And that one click could unlock a +232% growth in your signups. 😉
Want help designing your micro-engagement flow? I can help you brainstorm your “starter question” based on your audience. Just ask!